Shanzai.com would like to officially welcome: Intex, i-Mate , Lava, Karbonn, Fly, Ray, Maxx, Micromax and Byond to the shanzhai party. They are the latest brands from India to take on the big guys with new phones based on ARM platforms from Chinese phone manufacturers. Retail chain The MobileStore claims they’re selling 5% of the market now and expected to move to 15%~20% soon.Apparently the rural market opportunity is growing like gangbusters and only the traditionally Chinese shanzhai brands have been selling there illegally due to their being “non-IMEI”. These new legal India brands have stepped in to fill the gap where the established phone brands are not yet pushing. Read on.
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